Klicks #24: Inside Twitter, tote Blogs, echte Zukunft

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How Twitter Found Its Money Mojo
Steven Levy, Backchannel
„While the headlines about Twitter describe a company in crisis, the business end of the company has been nailing its targets, and its revenue team is the envy of the industry.“ Und der zweite Teil:
Twitter’s New Business Model Isn’t Twitter
„The company has a grand scheme to monetize people who don’t know a retweet from a hashtag (…) Underlying that shift was a determination that the surprisingly successful business side of the company should not be held back by the company’s excruciatingly slow user growth.“
Insgesamt 8300 Wörter, Lesedauer 21 Minuten

Stupid Tricks with Promoted Tweets
Andy Baio, Medium
„I thought I’d take a deeper look to see if I could exploit Promoted Tweets for my own personal enjoyment.“
600 Wörter, Lesedauer 2 Minuten

Google’s slow fade with librarians
Jessamyn West, Medium
„That blog hasn’t been updated since August 2012. Its last post, by a Google Play Operations Specialist, directs readers to the general Google Search blog.“
800 Wörter, Lesedauer 2 Minuten

Welcome to the Real Future
Alexis C. Madrigal, Fusion
„So, yes, we will write about all the interesting stuff coming out of Silicon Valley. But we can’t ignore racism, sexism, homophobia, jingoism. We can’t overlook historical injustice just because there has been some progress that benefits everyone.“
1300 Wörter, Lesedauer 3 Minuten

All My Blogs Are Dead
Carter Maness, The Awl
Über das Ableben von Webseiten und den Verlust journalistischer Arbeiten: „Spinner.com now redirects you to an AOL Radio homepage that won’t even load in my browser. And its Twitter account had been silent for so long enough that, in 2014, it was reset and claimed by a Japanese person named Sora, who has six followers.“
1600 Wörter, Lesedauer 4 Minuten

The Next Internet Is TV
John Herrman, The Awl
„Meanwhile, some of the most visible companies in internet media are converging on a nearby point. (…) Following a brief and painful period of can’t-beat-em-join-em soul searching, companies with the most financial and operational freedom experiment with channels in apps.“
2000 Wörter, Lesedauer 5 Minuten

Optimizing Our Newsroom for Business Realities
Lewis DVorkin, Forbes
„The chart below shows the seven rings revolving around our original content. The goal is to match, then lock in place, the right elements within each ring.“
45 Buzzwords, Lesedauer ∞

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